About Us

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 9,000 points of sale, including more than 2,000 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 18,000 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery. 

Brand Protection

Today, PANDORA is present on six continents and, like many other global brands, we are facing the challenge of counterfeiters attempting to violate our brand, our products and our identity. It is illegal to sell counterfeit (fake) products. However, fraudulent counterfeiters continually attempt to exploit the PANDORA brand and benefit from the fame and worldwide success we have achieved. 

Therefore, we safeguard our intellectual property rights by all available means, including comprehensive global surveillance, registration and control programmes, so that you can remain confident that your PANDORA product is authentic and lives up to our high quality standards. We take serious action on a local level, as well as internationally, to stop counterfeiting of our products, and we strongly believe that our efforts will decrease the amount of infringers attempting to mislead you into believing that you are buying authentic PANDORA jewelry. 

Jewelry Materials

PANDORA provides a universe of hand-finished and modern jewelry primarily made from genuine materials, including solid sterling silver and 14k or 18k gold. We use a variety of gemstones, stones and cultured pearls to add sparkle and color to our genuine silver and gold jewelry. These originate from material categories commonly used in the jewelry industry - diamonds, gemstones, organic gems and man-made stones. 

As part of our commitment to advancing responsible business practices, we want to make sure that you get as much information as possible about our products and the materials they are made from. On our corporate website, you can find detailed descriptions of these and other materials used in our jewelry, as well as guidelines on how to clean and maintain your PANDORA products:

- General stone information

- Gemstones - including diamonds, quartz and topaz

- Organic gems - including cultured pearls and amber

- Man-made stones - including cubic zirconia and crystal

- Metals - Sterling silver, 14k and 18k gold

- Other materials - including Murano glass, wood, leather and textile

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